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Digital Communications Track

Meets: On-demand

Registration: $399.00

Online registration is not available at this time. Please contact our office for more information.

Support Person: Our office  Phone: 251-460-7200  Email: usacontinuinged@southalabama.edu

The Digital Marketing Program from the Mitchell College of Business at the University of South Alabama is comprised of various boot camps and online professional training modules to provide students and industry professionals with hands-on instruction in the practice of 21st century marketing. The online professional training modules, delivered through USA Online, are built for marketing professionals and entrepreneurs seeking to learn solutions and strategies for real-world digital marketing programs. Participants have ten individual subject modules to choose from or may choose to take all ten and successfully complete an exam to become a Certified Digital Marketer (CDM).
Package Content
This package is designed for participants who would like to take all of the available courses which focus on Digital Communications. It includes:
1. Digital Marketing Fundamentals: Learn what digital marketing is and how it can help your business and brand.
2. Email Marketing: Learn how to effectively communicate with your audience via email using methods such as mail merge and drip marketing.
3. Social Media Strategies & Tactics: Learn how to plan, develop, and execute marketing objectives via social media, including best practices, audience targeting, performing a social media audit, analytics reports, and online reputation management.
Course Access
Upon registering you will receive an automatic confirmation e-mail verifying that you have successfully registered. The USA Center for Continuing Education will then set you up in USA Online and send you a follow-up e-mail with your login credentials within two business days.
Registration questions: 251-460-7200
USAonline 24/7 Helpdesk: (251) 461-1889 or (855) 577-2032
Fee: $399.00
Hours:2.00
CEUs:0.20

Fee Breakdown

CategoryDescriptionAmount
Course Fee (Basic)Registration$ 399.00
Course Fee (Alternate)USA Employee$ 359.00
Course Fee (Alternate)Discounted Fee - Nonprofit$ 359.00
Course Fee (Alternate)Test Fee$ 1.00

Marianne Loes

Mrs. Loes' academic and practice interests lie where technology and business meet, which includes Digital Marketing and Online Education.

Education

M.B.A., Marketing Concentration, Auburn University

B.S. Business Administration, Marketing & E-Commerce, University of South Alabama

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