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Search Engine Advertising

Meets: On-demand

Registration: $149.00

Online registration is not available at this time. Please contact our office for more information.

Support Person: Our office  Phone: 251-460-7200  Email: usacontinuinged@southalabama.edu

Please note: this course has Prerequisites

The Digital Marketing Program from the Mitchell College of Business at the University of South Alabama is comprised of various boot camps and online professional training modules to provide students and industry professionals with hands-on instruction in the practice of 21st century marketing. The online professional training modules, delivered through USA Online, are built for marketing professionals and entrepreneurs seeking to learn solutions and strategies for real-world digital marketing programs. Participants have ten individual subject modules to choose from or may choose to take all ten and successfully complete an exam to become a Certified Digital Marketer (CDM).
Course Content:
Learn how to advertise your website, business, and products on search engine results pages using the Pay-per-Click (PPC) model. This course will cover:
  • How PPC works
  • Anatomy of a PPC ad
  • Introduction to Google AdWords
  • AdWords campaign settings
  • AdWords reporting
  • Increasing Ad Rank and Quality Score
Course Access:
Upon registering you will receive an automatic confirmation e-mail verifying that you have successfully registered. The USA Center for Continuing Education will then set you up in USA Online and send you a follow-up e-mail with your login credentials within two business days.
Registration questions: 251-460-7200
USAonline 24/7 Helpdesk: (251) 461-1889 or (855) 577-2032
Fee: $149.00
Hours:2.00
CEUs:0.20

Fee Breakdown

CategoryDescriptionAmount
Course Fee (Basic)Registration$ 149.00
Course Fee (Alternate)USA Employee$ 139.00
Course Fee (Alternate)Discounted Fee - Nonprofit$ 139.00

Marianne Loes

Mrs. Loes' academic and practice interests lie where technology and business meet, which includes Digital Marketing and Online Education.

Education

M.B.A., Marketing Concentration, Auburn University

B.S. Business Administration, Marketing & E-Commerce, University of South Alabama

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