Related Courses
Persons who have taken Web Analytics may also be interested in the following courses (click on the catalog code link to see a list of upcoming course sections):
Search Engine Optimization (SEO) Best Practices
The Digital Marketing Program from the Mitchell College of Business at the University of South Alabama is comprised of various boot camps and online professional training modules to provide students and industry professionals with hands-on instruction in the practice of 21st century marketing. The online professional training modules, delivered through USA Online, are built for marketing professionals and entrepreneurs seeking to learn solutions and strategies for real-world digital marketing programs. Participants have ten individual subject modules to choose from or may choose to take all ten and successfully complete an exam to become a Certified Digital Marketer (CDM).
Course Content:
Learn how people can find your business and products using search engines like Google. This course will cover:
The SEO basics
Today's Google
Link Building
Making a Google My Business Listing
Google My Business Best Practices
Helpful Tools & Resources
Course Access:
Upon registering you will receive an automatic confirmation e-mail verifying that you have successfully registered. The USA Center for Continuing Education will then set you up in USA Online and send you a follow-up e-mail with your login credentials within two business days.
Registration questions: 251-460-7200
USAonline 24/7 Helpdesk: (251) 461-1889 or (855) 577-2032
The Digital Marketing Program from the Mitchell College of Business at the University of South Alabama is comprised of various boot camps and online professional training modules to provide students and industry professionals with hands-on instruction in the practice of 21st century marketing. The online professional training modules, delivered through USA Online, are built for marketing professionals and entrepreneurs seeking to learn solutions and strategies for real-world digital marketing programs. Participants have ten individual subject modules to choose from or may choose to take all ten and successfully complete an exam to become a Certified Digital Marketer (CDM).
Course Content:
Learn how to advertise your website, business, and products on search engine results pages using the Pay-per-Click (PPC) model. This course will cover:
How PPC works
Anatomy of a PPC ad
Introduction to Google AdWords
AdWords campaign settings
AdWords reporting
Increasing Ad Rank and Quality Score
Course Access:
Upon registering you will receive an automatic confirmation e-mail verifying that you have successfully registered. The USA Center for Continuing Education will then set you up in USA Online and send you a follow-up e-mail with your login credentials within two business days.
Registration questions: 251-460-7200
USAonline 24/7 Helpdesk: (251) 461-1889 or (855) 577-2032
The Digital Marketing Program from the Mitchell College of Business at the University of South Alabama is comprised of various boot camps and online professional training modules to provide students and industry professionals with hands-on instruction in the practice of 21st century marketing. The online professional training modules, delivered through USA Online, are built for marketing professionals and entrepreneurs seeking to learn solutions and strategies for real-world digital marketing programs. Participants have ten individual subject modules to choose from or may choose to take all ten and successfully complete an exam to become a Certified Digital Marketer (CDM).
Course Content:
Learn how to plan and execute advertisements across the Internet using display networks. Participants will learn about:
Display networks
Google Display Network
Google Display Planner
Advertising best practices
Remarketing
Google Double Click + Ad reports
Course Access:
Upon registering you will receive an automatic confirmation e-mail verifying that you have successfully registered. The USA Center for Continuing Education will then set you up in USA Online and send you a follow-up e-mail with your login credentials within two business days.
Registration questions: 251-460-7200
USAonline 24/7 Helpdesk: (251) 461-1889 or (855) 577-2032
The Digital Marketing Program from the Mitchell College of Business at the University of South Alabama is comprised of various boot camps and online professional training modules to provide students and industry professionals with hands-on instruction in the practice of 21st century marketing. The online professional training modules, delivered through USA Online, are built for marketing professionals and entrepreneurs seeking to learn solutions and strategies for real-world digital marketing programs. Participants have ten individual subject modules to choose from or may choose to take all ten and successfully complete an exam to become a Certified Digital Marketer (CDM).
Course Content:
Learn how to design, create and publish an effective website, including how to work with a Content Management System (CMS). The course will cover:
Web Design Basics
Designing for Conversions
Creating a Website with WordPress
Making a New Blog Post on WordPress
Making a New Page on WordPress & Using Widgets
Mobile Website Optimization
Course Access:
Upon registering you will receive an automatic confirmation e-mail verifying that you have successfully registered. The USA Center for Continuing Education will then set you up in USA Online and send you a follow-up e-mail with your login credentials within two business days.
Registration questions: 251-460-7200
USAonline 24/7 Helpdesk: (251) 461-1889 or (855) 577-2032
The Digital Marketing Program from the Mitchell College of Business at the University of South Alabama is comprised of various boot camps and online professional training modules to provide students and industry professionals with hands-on instruction in the practice of 21st century marketing. The online professional training modules, delivered through USA Online, are built for marketing professionals and entrepreneurs seeking to learn solutions and strategies for real-world digital marketing programs. Participants have ten individual subject modules to choose from or may choose to take all ten and successfully complete an exam to become a Certified Digital Marketer (CDM).
Course Content:
Learn how to effectively communicate with your audience via email using methods such as mail merge and drip marketing. Topics covered in this class include:
Email marketing basics
Email marketing best practices
Using mail merge services
Drip marketing automation
Using Consumer Relationship Management (CRM) systems
Understanding Email and CRM metrics
Course Access:
Upon registering you will receive an automatic confirmation e-mail verifying that you have successfully registered. The USA Center for Continuing Education will then set you up in USA Online and send you a follow-up e-mail with your login credentials within two business days.
Registration questions: 251-460-7200
USAonline 24/7 Helpdesk: (251) 461-1889 or (855) 577-2032
Social Media Strategy & Tactics
The Digital Marketing Program from the Mitchell College of Business at the University of South Alabama is comprised of various boot camps and online professional training modules to provide students and industry professionals with hands-on instruction in the practice of 21st century marketing. The online professional training modules, delivered through USA Online, are built for marketing professionals and entrepreneurs seeking to learn solutions and strategies for real-world digital marketing programs. Participants have ten individual subject modules to choose from or may choose to take all ten and successfully complete an exam to become a Certified Digital Marketer (CDM).
Course Content:
Learn how to plan, develop, and execute marketing objectives via social media, including best practices, audience targeting, performing a social media audit, analytics reports, and online reputation management. The course will cover:
Creating a social media marketing plan
Conducting a social media audit
Content strategy
Posting best practices
Reporting
Online reputation management
Course Access:
Upon registering you will receive an automatic confirmation e-mail verifying that you have successfully registered. The USA Center for Continuing Education will then set you up in USA Online and send you a follow-up e-mail with your login credentials within two business days.
Registration questions: 251-460-7200
USAonline 24/7 Helpdesk: (251) 461-1889 or (855) 577-2032
Social Media Advertising & Management
The Digital Marketing Program from the Mitchell College of Business at the University of South Alabama is comprised of various boot camps and online professional training modules to provide students and industry professionals with hands-on instruction in the practice of 21st century marketing. The online professional training modules, delivered through USA Online, are built for marketing professionals and entrepreneurs seeking to learn solutions and strategies for real-world digital marketing programs. Participants have ten individual subject modules to choose from or may choose to take all ten and successfully complete an exam to become a Certified Digital Marketer (CDM).
Course Content:
Learn an overview of aggregators/dashboards and how to use them effectively. Learn how to manage social media profile across multiple platforms. This course will cover:
Social media display networks
Facebook advertising
Other social media advertising
Boosting posts & Audience targeting on Facebook
Social media advertising reports
Managing multiple social media platforms
Course Access:
Upon registering you will receive an automatic confirmation e-mail verifying that you have successfully registered. The USA Center for Continuing Education will then set you up in USA Online and send you a follow-up e-mail with your login credentials within two business days.
Registration questions: 251-460-7200
USAonline 24/7 Helpdesk: (251) 461-1889 or (855) 577-2032
The Digital Marketing Program from the Mitchell College of Business at the University of South Alabama is comprised of various boot camps and online professional training modules to provide students and industry professionals with hands-on instruction in the practice of 21st century marketing. The online professional training modules, delivered through USA Online, are built for marketing professionals and entrepreneurs seeking to learn solutions and strategies for real-world digital marketing programs. Participants have ten individual subject modules to choose from or may choose to take all ten and successfully complete an exam to become a Certified Digital Marketer (CDM).
Course Content:
Learn about the ethical issues of standard digital marketing activities and the repercussions it could have on your business/brand. This course will cover:
Google & Apple user data
Facebook user data used
What are the regulations?
Consumer backlash
Industry self-regulation
Looking to the future
Course Access:
Upon registering you will receive an automatic confirmation e-mail verifying that you have successfully registered. The USA Center for Continuing Education will then set you up in USA Online and send you a follow-up e-mail with your login credentials within two business days.
Registration questions: 251-460-7200
USAonline 24/7 Helpdesk: (251) 461-1889 or (855) 577-2032