Marketing for Nonprofits
|Dates:||June 5-26, 2018|
|Meets:||Tu from 6:00 PM to 8:30 PM, 4 sessions|
|Course Fee (Basic)||Registration||$ 139.00|
|Course Fee (Alternate)||USA Employee||$ 125.10|
There are still openings remaining at this time.
Marketing is an unfamiliar concept for many nonprofit organizations, but an essential component of effective organizational management. Marketing utilizes strategies designed to increase awareness of the organization and its services; draw constituents such as funding services, new board members, volunteers, staff, and clients to the organization; and get the message of the organization's effectiveness to the community. In this course, students will learn a variety of marketing strategies, both traditional and social media, learn to identify target markets and competitors, as well as how to develop a marketing plan