Related Courses

Persons who have taken Social Media Advertising & Management may also be interested in the following courses (click on the catalog code link to see a list of upcoming course sections):

Search Engine Optimization (SEO) Best Practices

The Digital Marketing Program from the Mitchell College of Business at the University of South Alabama is comprised of various boot camps and online professional training modules to provide students and industry professionals with hands-on instruction in the practice of 21st century marketing. The online professional training modules, delivered through USA Online, are built for marketing professionals and entrepreneurs seeking to learn solutions and strategies for real-world digital marketing programs. Participants have ten individual subject modules to choose from or may choose to take all ten and successfully complete an exam to become a Certified Digital Marketer (CDM). Course Content: Learn how people can find your business and products using search engines like Google. This course will cover: The SEO basics Today's Google Link Building Making a Google My Business Listing Google My Business Best Practices Helpful Tools & Resources Course Access: Upon registering you will receive an automatic confirmation e-mail verifying that you have successfully registered. The USA Center for Continuing Education will then set you up in USA Online and send you a follow-up e-mail with your login credentials within two business days. Registration questions: 251-460-7200 USAonline 24/7 Helpdesk: (251) 461-1889 or (855) 577-2032

Search Engine Advertising

The Digital Marketing Program from the Mitchell College of Business at the University of South Alabama is comprised of various boot camps and online professional training modules to provide students and industry professionals with hands-on instruction in the practice of 21st century marketing. The online professional training modules, delivered through USA Online, are built for marketing professionals and entrepreneurs seeking to learn solutions and strategies for real-world digital marketing programs. Participants have ten individual subject modules to choose from or may choose to take all ten and successfully complete an exam to become a Certified Digital Marketer (CDM). Course Content: Learn how to advertise your website, business, and products on search engine results pages using the Pay-per-Click (PPC) model. This course will cover: How PPC works Anatomy of a PPC ad Introduction to Google AdWords AdWords campaign settings AdWords reporting Increasing Ad Rank and Quality Score Course Access: Upon registering you will receive an automatic confirmation e-mail verifying that you have successfully registered. The USA Center for Continuing Education will then set you up in USA Online and send you a follow-up e-mail with your login credentials within two business days. Registration questions: 251-460-7200 USAonline 24/7 Helpdesk: (251) 461-1889 or (855) 577-2032

Online Advertising Management

The Digital Marketing Program from the Mitchell College of Business at the University of South Alabama is comprised of various boot camps and online professional training modules to provide students and industry professionals with hands-on instruction in the practice of 21st century marketing. The online professional training modules, delivered through USA Online, are built for marketing professionals and entrepreneurs seeking to learn solutions and strategies for real-world digital marketing programs. Participants have ten individual subject modules to choose from or may choose to take all ten and successfully complete an exam to become a Certified Digital Marketer (CDM). Course Content: Learn how to plan and execute advertisements across the Internet using display networks. Participants will learn about: Display networks Google Display Network Google Display Planner Advertising best practices Remarketing Google Double Click + Ad reports Course Access: Upon registering you will receive an automatic confirmation e-mail verifying that you have successfully registered. The USA Center for Continuing Education will then set you up in USA Online and send you a follow-up e-mail with your login credentials within two business days. Registration questions: 251-460-7200 USAonline 24/7 Helpdesk: (251) 461-1889 or (855) 577-2032

Website Optimization

The Digital Marketing Program from the Mitchell College of Business at the University of South Alabama is comprised of various boot camps and online professional training modules to provide students and industry professionals with hands-on instruction in the practice of 21st century marketing. The online professional training modules, delivered through USA Online, are built for marketing professionals and entrepreneurs seeking to learn solutions and strategies for real-world digital marketing programs. Participants have ten individual subject modules to choose from or may choose to take all ten and successfully complete an exam to become a Certified Digital Marketer (CDM). Course Content: Learn how to design, create and publish an effective website, including how to work with a Content Management System (CMS). The course will cover: Web Design Basics Designing for Conversions Creating a Website with WordPress Making a New Blog Post on WordPress Making a New Page on WordPress & Using Widgets Mobile Website Optimization Course Access: Upon registering you will receive an automatic confirmation e-mail verifying that you have successfully registered. The USA Center for Continuing Education will then set you up in USA Online and send you a follow-up e-mail with your login credentials within two business days. Registration questions: 251-460-7200 USAonline 24/7 Helpdesk: (251) 461-1889 or (855) 577-2032

Email Marketing

The Digital Marketing Program from the Mitchell College of Business at the University of South Alabama is comprised of various boot camps and online professional training modules to provide students and industry professionals with hands-on instruction in the practice of 21st century marketing. The online professional training modules, delivered through USA Online, are built for marketing professionals and entrepreneurs seeking to learn solutions and strategies for real-world digital marketing programs. Participants have ten individual subject modules to choose from or may choose to take all ten and successfully complete an exam to become a Certified Digital Marketer (CDM). Course Content: Learn how to effectively communicate with your audience via email using methods such as mail merge and drip marketing. Topics covered in this class include: Email marketing basics Email marketing best practices Using mail merge services Drip marketing automation Using Consumer Relationship Management (CRM) systems Understanding Email and CRM metrics Course Access: Upon registering you will receive an automatic confirmation e-mail verifying that you have successfully registered. The USA Center for Continuing Education will then set you up in USA Online and send you a follow-up e-mail with your login credentials within two business days. Registration questions: 251-460-7200 USAonline 24/7 Helpdesk: (251) 461-1889 or (855) 577-2032

Social Media Strategy & Tactics

The Digital Marketing Program from the Mitchell College of Business at the University of South Alabama is comprised of various boot camps and online professional training modules to provide students and industry professionals with hands-on instruction in the practice of 21st century marketing. The online professional training modules, delivered through USA Online, are built for marketing professionals and entrepreneurs seeking to learn solutions and strategies for real-world digital marketing programs. Participants have ten individual subject modules to choose from or may choose to take all ten and successfully complete an exam to become a Certified Digital Marketer (CDM). Course Content: Learn how to plan, develop, and execute marketing objectives via social media, including best practices, audience targeting, performing a social media audit, analytics reports, and online reputation management. The course will cover: Creating a social media marketing plan Conducting a social media audit Content strategy Posting best practices Reporting Online reputation management Course Access: Upon registering you will receive an automatic confirmation e-mail verifying that you have successfully registered. The USA Center for Continuing Education will then set you up in USA Online and send you a follow-up e-mail with your login credentials within two business days. Registration questions: 251-460-7200 USAonline 24/7 Helpdesk: (251) 461-1889 or (855) 577-2032

Web Analytics

The Digital Marketing Program from the Mitchell College of Business at the University of South Alabama is comprised of various boot camps and online professional training modules to provide students and industry professionals with hands-on instruction in the practice of 21st century marketing. The online professional training modules, delivered through USA Online, are built for marketing professionals and entrepreneurs seeking to learn solutions and strategies for real-world digital marketing programs. Participants have ten individual subject modules to choose from or may choose to take all ten and successfully complete an exam to become a Certified Digital Marketer (CDM). Course Content: Learn how to make smart marketing decisions based on data returned by your digital marketing efforts. This course will cover: Why use web analytics? Setting up Google Analytics Using Analytics to track goals & conversions Intro to Google Analytics Google Analytics reporting Data-driven decisions Course Access: Upon registering you will receive an automatic confirmation e-mail verifying that you have successfully registered. The USA Center for Continuing Education will then set you up in USA Online and send you a follow-up e-mail with your login credentials within two business days. Registration questions: 251-460-7200 USAonline 24/7 Helpdesk: (251) 461-1889 or (855) 577-2032

Digital Marketing Ethics

The Digital Marketing Program from the Mitchell College of Business at the University of South Alabama is comprised of various boot camps and online professional training modules to provide students and industry professionals with hands-on instruction in the practice of 21st century marketing. The online professional training modules, delivered through USA Online, are built for marketing professionals and entrepreneurs seeking to learn solutions and strategies for real-world digital marketing programs. Participants have ten individual subject modules to choose from or may choose to take all ten and successfully complete an exam to become a Certified Digital Marketer (CDM). Course Content: Learn about the ethical issues of standard digital marketing activities and the repercussions it could have on your business/brand. This course will cover: Google & Apple user data Facebook user data used What are the regulations? Consumer backlash Industry self-regulation Looking to the future Course Access: Upon registering you will receive an automatic confirmation e-mail verifying that you have successfully registered. The USA Center for Continuing Education will then set you up in USA Online and send you a follow-up e-mail with your login credentials within two business days. Registration questions: 251-460-7200 USAonline 24/7 Helpdesk: (251) 461-1889 or (855) 577-2032

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